The sparkle of the crown meets the spirit of play. PlayTime, the most innovative online entertainment platform in the Philippines, proudly announces its role as Major Sponsor and Official Journey Partner of the Miss Universe Organization for the highly anticipated Miss Universe 2025 international pageant.
This milestone signals a new era for pageantry partnerships – with Miss Universe enduring prestige and relevance enhanced by PlayTime’s revolutionary approach to entertainment and social impact – displaying fresh energy, innovation, and a long-term commitment to elevate the global pageant experience.
The alliance positions PlayTime alongside one of the world’s most prestigious global stages, where beauty, empowerment, and advocacy converge. As the Official Journey Partner, PlayTime will accompany the candidates and their stories from preliminary events to coronation night, creating new experiences to be shared to millions worldwide.
“More than a pageant, Miss Universe is a movement that celebrates diversity, empowerment, and purpose. Each candidate is awarded the opportunity to showcase their country, advocate for their causes, and inspire every individual watching to transcend boundaries – uniting cultures, amplifying voices, and reshaping what it means to lead with purpose,” said Krizia Cortez, Director of Public Relations at PlayTime. “This partnership signals not just our support for women of impact, but also our vision of revolutionizing entertainment through platforms that inspire and unite.”
Where Glamour Meets Purpose
PlayTime, as Official Journey Partner, will be part of the Miss Universe experience capturing not only the elegance of evening gowns and the brilliance of cultural costumes, but also the authentic stories of resilience, advocacy, and empowerment that define every candidate’s journey. Together, PlayTime and Miss Universe promise to deliver a truly elevated experience: bringing fans closer than ever through unique touchpoints and digital activations; supporting women who embody confidence, style, and purpose at every stage; and celebrating culture and community by showcasing beauty that is diverse, inclusive, and proudly representative of global heritage.
The PlayTime and Miss Universe Organization partnership is the beginning of a long journey together, with Miss Universe 2025 serving as the launchpad for even more exciting collaborations in the future.