Ayisha Lagdameo is stepping into the spotlight for her first endorsement with Marie France, the same brand that supported her mom, Dawn Zulueta-Lagdameo, through one of the biggest transformations of her life. Now, the two are part of its 40th anniversary campaign, turning a special memory into a meaningful full-circle moment for their family and the brand.
Long before she was born, Ayisha was already part of Dawn’s Marie France story. Dawn’s now-iconic ad campaign photo was taken while she was pregnant with her daughter. Two decades later, Ayisha stands beside her mom, looking like the picture-perfect reflection of Dawn in her teens.
Ayisha has been dancing since childhood, and with that came the usual aches and growing pains of a young performer. After a major growth spurt in just two years, she’s learning to adapt to her growing body. “Since my body proportions were different, I had to adjust some positions to make things look better and cleaner whenever I dance,” she shared. These days, she’s more mindful of how she cares for her body as she juggles long rehearsals, muscle soreness and recovery, and all the changes that come with growing up.
When the invitation to join the Marie France anniversary campaign came, it didn’t take long for her to say yes. With the full support of her parents, Ayisha decided to make Marie France her modeling debut “I was surprised, but also excited,” she shared. “Especially since I get to do it with my mom.”
One of the first Marie France treatments she tried was Endospheres, designed to improve circulation and ease muscle tension. It’s been especially helpful for muscle recovery, easing soreness, and making her body feel lighter after each session. And just like her mom, it quickly became her favorite.
While Ayisha focuses on muscle recovery and supporting her dancer’s body, her mom Dawn is navigating her own wellness journey, focusing on staying stronger, easing aches, improving circulation, and keeping her energy up. Their goals may be different, but both have found a shared space in Marie France’s evolving approach to wellness.
Over the years, Marie France has steadily transformed, outlasting slimming fads and trends and evolving from a name synonymous with non-invasive slimming to a trusted partner in holistic health and wellness. Backed by a team of doctors, nutritionists, wellness mentors, and slimming consultants, clients who want to slim down are able to have a more holistic approach in their journey as well as those who are wishing to improve their health. It’s no longer just about pounds and inches, it’s also learning to improve their health span and living well.
Dawn’s “homecoming” with Ayisha in tow makes Marie France’s 40th celebration even more special. In many ways, it mirrors their story, bringing together two generations of women at different points in their wellness journeys: the Gen X mom rediscovering her old partner in a new chapter, and the Gen Z daughter just beginning to adjust to the changes in her body and learning to adopt good habits.
It’s a full-circle moment that captures Marie France’s message perfectly: wellness is, and always will be, for everybody.