Following its strong presence at Hair Asia 2025, Alpha 8 Corporation, one of the country’s top industry leaders in safe salon professional products, announced that the company’s celebration doesn’t end there. The brand revealed the return of its highly anticipated annual gala: “The Crown”, an exclusive event honoring the country’s best salons and hairstylists.
The Crown, inspired by a mix between Miss Universe and Met Gala, serves as Alpha 8’s grand tribute to its loyal salon partners. It’s a night of recognition, fashion, and camaraderie, where creativity meets celebration. Guests are encouraged to represent their given countries through inspired looks, showcasing their artistry beyond the salon chair.
“If you received an invitation to The Crown, it’s truly an honor for us,” said James Paul A. Santiago, CEO and President of Alpha 8 Corporation. “It’s our way of showing gratitude to the stylists and salon owners who continue to trust and grow with Alpha 8. It’s a night where you can express yourself freely, with no limits and no judgment.”
Alpha 8 also emphasized that The Crown is not just a party, but a statement of appreciation and unity within the hair industry, a reminder that success is best celebrated together. Coming off the success of their yearly performance, this event marks the perfect culmination of Alpha 8’s ongoing commitment to its partners nationwide.