
The Ilonggo spirit radiates from the sustainable Christmas tree of Citadines Amigo Iloilo, lit up to welcome the holidays in an event that also launched the serviced residence’s newest pool bar outlet, inspired by the locals’ story.
“Sidlak Sang Bugsay,” or the “brilliance of the oar,” was Citadines Amigo Iloilo’s celebration held last November 21 to ring in the holiday season and pay tribute to the Ilonggo artistry. The event featured the lighting of Citadines Amigo Iloilo’s sustainable Christmas Tree, which pays homage to the punot, or bamboo fish trap, a tool that has sustained families by the Panay coast for generations. Built from woven strips of bamboo culm, locally known as sukdap, the tree mirrors the familiar pattern of the punot, reflecting the heart of a community shaped by resourcefulness and tradition. The bamboo structure also serves as a tribute to the Ilonggo craftsmanship: simple, sturdy, and deeply rooted in heritage.
Moreover, wrapped around the frame of the Citadines Amigo Iloilo Christmas Tree is a flowing spiral of kutson, or flour bag cloth, painted in blue and textured by hand to resemble the gentle movement of the Iloilo River. Once the lifeline of trade and livelihood, the river continues to inspire new stories of Ilonggos–stories of growth, community, and care for the environment. The design element also represents the Ilonggos’ connection with La Filipina Uygongco Corporation, also the owning company of Citadines Amigo Iloilo. The corporation is deeply rooted in the region’s history with its vital role in food production and agricultural processes.
Meanwhile, the tree’s ornaments also add layers of stories. The paper boats with paraw sails, for instance, recall the time when the Iloilo River carried traders and fishermen, guided by wind and hope. The stars made from recycled tissue rolls, hotel slippers, and recycled hablon cloths also shine brightly, reminding everyone that light comes from the simplest things, especially when shaped with intention. Then there are the tiny crystals, recycled from previous years, which glisten like water droplets catching the river’s morning light. These crystals symbolize continuity, of how every season builds upon the last, carrying memories forward. Lastly, the salakot hats honor the Ilonggo farmers, workers, fishermen, and local communities whose hands and stories keep the Ilonggo culture alive and well. They represent the people behind the heritage, which makes Citadines Amigo Iloilo’s Punot Christmas Tree more than a festive centrepiece, but a story of renewal, of how tradition and sustainability can come together beautifully. It serves as a reminder that when Ilonggos look back at their roots, at the river, the craft, and the community, there is a deeper meaning in the celebration.

Aside from the Christmas Tree lighting ceremony, the “Sidlak Sang Bugsay” event also launched Citadines Amigo Iloilo’s Bugsay Pool Bar. Inspired by the Ilonggo spirit of movement and celebration, the new amenity takes its name from bugsay, the paddle that guides fishermen across Iloilo’s coastal waters. The bar reflects the city’s deep connection to the sea and its vibrant cultural rhythm, while its boat-shaped design pays tribute to Iloilo’s fishery heritage and the lively energy of its festivals like Dinagyang and Paraw Regatta, where community, color, and tradition come together.

Citadines Amigo Iloilo’s Bugsay Pool Bar brings a refreshing coastal feel in an urban setting. It blends local textures, tropical hues, and a laid-back summer vibe to create a poolside escape that feels both familiar and new. More than just a place for drinks like cocktails, mocktails, refreshers, and coffee, Bugsay Pool Bar is a space where heritage, community, and everyday moments come together under the warmth of endless summer.
Experience the Bugsay Pool Bar and discover the story of the Ilonggo through the sustainable Punot Christmas Tree by booking at Citadines Amigo Iloilo today. The serviced residence is part of The Ascott Limited Philippines, a globally recognized serviced residence and hospitality brand.
More information about Ascott Philippines is available at www.discoverasr.com/the-ascott-limited. Follow the group on Facebook, Instagram, TikTok, and LinkedIn.

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