Held last May 9 at General store in Bonifacio High Street Central, Primer Group of Companies‘ latest fashion fete was attended by the country’s fashion-forward stylists, celebrities, as well as friends from the media.
Carrying a well-curated selection of items from Primer’s premiere brand lineup, General boasts of fashionable and utilitarian pieces that are perfect for today’s stylish, modern man.
General’s unique Curatorship Program is meant to provide a better shopping atmosphere for the men wherein it taps distinguished individuals to design and conceptualize the look and feel of the store. For its first curator, journalist and popular “Sketching Backpacker”, Robert Alejandro gave them a hand in establishing the air of the store.
For his design inspiration for General, Robert Alejandro shares, “I love the concept of the store – it is meant for older men like me. I am hoping the merchandise will also be for a person like me – I like classics instead of trendy stuff. I like “investment dressing” – this means even if it’s a bit pricey, the piece of clothing would have quality and a timeless style without being so stiff. I am hoping the store design would reflect that.”
Being the sketching backpacker that he is, Robert Alejandro opts for long travels in and out of the country, he is the type who’d want to soak everything in and really immerse himself in his new environment. By choosing to stay in hostels, he shares that he gets to save more, which he then allots for being able to spend more time seeing the world.
It was definitely an intimate night filled with fashion, travel and everything that a gentleman needs in his life.
General is owned and operated by The Primer Group of Companies, Asia