SM: Filipinos Trust Brands That Speak Their Language

A brand that speaks the language of its customers will receive the trust it deserves.

This has been the mantra of the country’s largest chain of malls, SM Supermalls. For 30 years now, the mall has been making continuous innovations and improvements based on customer feedback, behavior and demands. The result has been phenomenal thus far as proven by thick crowds that converge everytime a new SM mall opens in and out of Metro Manila.

“We make an experience out of shopping, dining and entertainment. We work with the best local and global brands to make them not just accessible to Filipinos here at home, but affordable as well,” said Ms. Annie S. Garcia, SM Supermalls President. Thus far, SM has 56 malls nationwide and has brought international brands never before offered in the Philippine market.

SM also associates its customers’ loyalty to the company’s strong recognition for inclusion. “I think our customers are now more aware of our efforts to make SM the mall for all,” shared by Ms. Garcia. “We are, first and foremost, a family mall that does not discriminate. At the same time, we are also aware of our obligations as responsible citizens of communities where we operate.”

This accessibility to everyone is elevated by the mall’s support for the causes and welfare of various groups and individuals composed of persons with disabilities (PWDs), women, children, and senior citizens.