Grab today unveiled GrabRewards, Southeast Asia’s first regional loyalty programme for ride-hailing passengers, capping off a successful year for Southeast Asia’s leading ride-hailing company. In a year where it launched GrabPay, its in-app payments solution and grew its user base from 10 to 27 million in the last year, the beta launch of GrabRewards aims to thank passengers for their continuous support and make Grab rides even more rewarding for everyone, everywhere. GrabRewards is available from this week for selected passengers in Southeast Asia including the Philippines, and will continue to be rolled out fully in the coming weeks.
Passengers can earn points when they book rides and services through GrabTaxi, GrabCar and GrabExpress and redeem Rewards, which include free and discounted Grab rides.
GrabRewards consists of four loyalty tiers: Platinum, Gold and Silver for Grab’s top riders, with all other passengers placed in the Member tier. Passengers selected for the beta launch will be placed in one of the four tiers based on their total GrabTaxi, GrabCar and GrabExpress bookings from the last six months to determine the tier they start at. Points are calculated based on the vehicle type and ride service, distance travelled and the total fare paid. All regular, non-promo GrabTaxi, GrabCar and GrabExpress bookings in all cities using cash payments or GrabPay will earn points towards GrabRewards.
Platinum passengers are eligible for priority allocation where they will be given preference for their ride bookings. In addition, an exclusive and dedicated Platinum customer experience hotline number, accessible within the app, will be available in the coming weeks to provide immediate assistance to Grab’s top customers. Further privileges from Grab and its Reward Partners will be progressively unveiled for different GrabRewards tiers in the coming months.
“With our flagship passenger loyalty program, GrabRewards, we want to be the ride of choice for all of Southeast Asia. Whether you are using Grab rides for leisure or work in any of our 34 cities, through GrabRewards, you earn points for rides which you can redeem from Grab or one of our more than 40 Reward Partners across the region. Today’s beta launch of GrabRewards is testament to our ongoing interest in delivering a safe, rewarding and seamless ride experience for our passengers. We will continually improve GrabRewards to ensure it is tailored to be a hyperlocal and personalized loyalty program that excites all our passengers. You can be sure that we will keep adding new exclusive Rewards and feature more Reward Partners across all our locations,” said Cheryl Goh, Group Vice President of Marketing for Grab.
Filipinos can browse and redeem Rewards from Grab and Reward Partners on the Rewards catalogue that is accessible directly within the Grab app. Rewards from Grab consists of discounted or free rides including special offers for rides to and from airports, as passengers rely on Grab as their trusted mobile travel companion around Southeast Asia. Participating Reward Partners in the Philippines include the following food and beverage, hospitality, lifestyle and retail brands, travel and service-related apps as well as attractions and destinations:
Philippines: Agoda, Althea, Flexiroam, Hotflopz, KFC, Mister Donut, Mrs. Fields, New York 101, Robinsons Movie World, Skechers, Tokyo Tokyo, Travelbook, XOXO.
Passengers participating in GrabRewards are able to access the Rewards catalogue and redeem Rewards using the following steps:
| Step 1 | Step 2 | Step 3 | Step 4 | Step 5 |
| Check your GrabRewards tier and select “Go to Rewards” to browse the Rewards catalogue. | Explore the Rewards catalogue for rewards from Grab and our Reward Partners. | Select any Rewards from the catalogue to view, bookmark or redeem. | Tap on a Reward for more details. You can choose to redeem a ride straight away. | Upon redeeming a ride, users will be automatically taken to the booking screen with the discount reflected. |
As part of its ongoing beta test to deliver a more personalized GrabRewards program, Grab may make adjustments to its point system. Participating passengers are encouraged to test the Rewards and share their feedback on GrabRewards privileges and the type of promotions they would like from Grab and its Reward Partners in future.
“We ultimately recognize that Grab has an ongoing personal relationship with all our passengers – one that we deeply cherish with each of our 27 million users. We hope GrabRewards is the start of a more active dialogue to realize our shared vision to be the best ride-hailing transport platform. As Grab commences the next chapter of our journey, we also want to involve like-minded businesses and merchants to drive Southeast Asia forward together,” added Goh.