Number one homegrown appliance manufacturer Hanabishi was awarded the seal of brand excellence by international award-giving body Superbrands Marketing International, Inc. (SMI), on July 12 during a tribute ceremony held at the City Club, Alphaland Makati Place in Makati City. This is the second year in a row that Hanabishi was named a Superbrands Philippines’ Choice awardee, making the company one of the eligible brands that can secure a strong brand position in the Philippine market. The two awards also reassure partners of the company’s quality products and services.
Hanabishi President and CEO Jasper Ong shares, “On behalf of Hanabishi, it is with utmost joy and gratitude that I accept the Superbrands Philippines’ Choice award for two years in a row. Our brand was established 32 years ago with humble beginnings but with high hopes of providing Filipinos with quality yet affordable home appliances. Today, we are here before you to accept an accolade that gives us a reason to celebrate and at the same time reminds us of our purpose in every Filipino home.”
Superbrands, a global organization that promotes the discipline of branding, has launched programs in more than 90 countries, including all key global markets. It has worked with approximately 17,000 major brands through 400 separate publications. Brands that have been highly rated by the Superbrands Council are given the Superbrand Status and are invited to join the organization’s programs. The council comprises experts and luminaries from the world of branding, advertising, marketing, design, product management, public relations and business.
SMI Chairman Karl Mclean extends his greetings to the leading homegrown appliance manufacturer: “We would like to congratulate Hanabishi for having been awarded once again as Superbrands Philippines’ Choice for two consecutive years. I believe this well-deserved award is an outcome and reflection of the integrity, quality and practicality of your products. Since last year, you have become more visible than ever before and it is with great pleasure that we award you with this seal as you move forward.”
Hanabishi continues to expand its product lines in terms of both volume and sales. Its product lineup includes kitchen appliances, garment care appliances, ventilation and air conditioning, and home entertainment products.
Hanabishi holds work ethics and compliance with safety standards and country’s labor laws in high regard. It has provided jobs for hundreds of Filipinos for more than three decades, offering them enhanced and improved quality of work. The company is also committed to providing improved aftersales service to customers.