Every year, we celebrate the most wonderful time of the year with our own unique traditions that complete our holiday experience – singing carols and playing Christmas tunes, decorating our homes with the brightest lights and the biggest trees, just to name a few. These traditions spent with loved ones become our most cherished memories and heighten our anticipation for the season.
At Starbucks, welcoming the season with delicious beverages that deliver the holiday cheer in each sip has become the tradition. But beyond these cozy cups, it brews something even more heartwarming. This year at Starbucks, the blend is the magic – it’s where all the things we love about the season come together to make our Christmas experiences extra special.
Starbucks Philippines hosted a grand Christmas launch with a magical blend of nostalgic traditions, merry activities, and festive food at the SM Mall of Asia Music Hall. Two giant nutcrackers stood at the lighted entrance of the enchanting Christmas world and as guests stepped into the village, they were welcomed by a massive Christmas tree made with Red Cups and adorable Starbucks Bearista Bears, as well as a Starbucks Express train that circled around the Christmas village.
Guests further exploring the village discovered that it was brimming with exciting stations including a charming gingerbread house where they tasted the latest Starbucks offerings and saw the newest Christmas merchandise on display. There was also a larger-than-life Red Cup installation where guests scribbled their pledges to spread cheer and goodwill for the holidays. To capture their magical holiday memories, there was a cool Snow Globe 360º photo booth that had a magical virtual snow effect.
Cheer and laughter were in the air as guests participated in the fun games at the venue such as the ‘Starbucks Christmas Traditions’ game where they matched life-size Starbucks planner stickers and the ‘Snowy Cranberry’ game where they tossed toppings on the giant Snowy Cranberry Drinks. And it wouldn’t be Christmas without the traditional caroling which was held at the ‘Christ-Must Carol’ game station. Guests even got a chance to see Santa himself inside his cozy home and shared their Christmas wishes through his Mailbox.