Author: Team Orange

The program – in its second year in the region – aligns with PepsiCo’s sustainability strategy (pep+) and aims to inspire change in the F&B industry through collaboration and innovation. Alternō demonstrated its low-cost thermal energy storage solution that champions one of the three key focus areas of the Greenhouse Accelerator program – sustainable agriculture. PepsiCo, today, unveiled Alternō as the winner of its 2024 Greenhouse Accelerator Program – APAC edition, highlighting the company’s ongoing desire to help foster next-generation solutions for a more sustainable future. The Greenhouse Accelerator is an important initiative within PepsiCo’s pep+ strategy, which seeks to…

Power Mac Center (PMC) celebrates the reopening of its store in TriNoma in Quezon City as the latest Apple Premium Partner (APP) store in the country. The highest classification of Apple reseller stores globally, an APP store is distinctively minimalist, modern, and contemporary in design, in line with the global brand’s aesthetic. It also offers the complete experience—from retail to service to training—all accessible within the main floor. “We have been scaling up efforts to open APP stores that conveniently offer everything our customers need to be more and do more with their new devices. With technology constantly redefining the…

Whether it’s a medical emergency in the family, flood damage caused by a typhoon, or just an ill-timed flat tire, an unexpected expense that can put a huge strain on your finances. Fortunately, there are financial tools that can offer you a safety net in times like these. One good example is a revolving credit line. According to Investopedia.com, “Revolving credit is a credit line that remains available even as you pay the balance. Borrowers can access credit up to a certain amount and then have ongoing access to that amount of credit. They can repay the balance in full…

SM is launching an expanded Share Shoes program this October through the SM Store to support underprivileged students, aligned with the 100th birth anniversary of its founder, Mr. Henry “Tatang” Sy Sr. The program will benefit 20,000 kids from 100 public schools nationwide, from the previous year’s 16,000 from 80 public schools. It will be coordinated through 100 partner organizations and beneficiaries. A key element of the program involves the participation of SM Store customers themselves: For a minimum PHP3,000 single-receipt purchase, customers have the opportunity to sponsor a brand-new pair of shoes for a student for only PHP100. A…

PLDT Enterprise, the corporate arm of PLDT, continues to lead the way in B2B marketing, securing top honors at the prestigious Marketing Excellence Awards. PLDT Enterprise proudly took home the Gold for Excellence in B2B Marketing and the Bronze for Excellence in Communications and Public Relations, affirming its innovative approach and commitment to delivering impactful marketing initiatives. The awards recognize customer stories conveyed in PLDT Enterprise’s “Visionaries” campaign, which played a pivotal role in showcasing their journey in digital transformation and resilience. The “Visionaries” campaign gathered an ensemble of business leaders who dared and made a change by facing tough…

Globe has bagged the 2024 ASEAN Innovation Business Platform (AIBP) Enterprise Innovation Award in the Data and AI category, becoming one of only two winners from the Philippines. Globe’s entry, the Next Best Offer (NBO) solution, an AI-powered machine learning engine, stood out among numerous submissions. Developed in-house by the company’s analytics team, NBO has revolutionized personalized marketing by leveraging cutting-edge technology. This AI-driven innovation utilizes reinforcement learning to analyze hundreds of customer behavior attributes. By processing these attributes, NBO tailors marketing messages and offers to suit individual customer needs in real time, maximizing the relevance of each interaction.

The leading global smart devices provider, HONOR, has started the festive season with vouchers for huge discounts and savings on PayDay Sale from September 28 to October 2. Worry less on installments because HONOR is still offering 0% interest on Shopee, Lazada, and Tiktok Shop! “The holidays are fast-approaching and as early as now, we offer promos and vouchers to kickstart the festive season! So, what are you waiting for? Check out all the HONOR Official stores to get first dibs on discounted HONOR devices on PayDay Sale,” said Stephen Cheng, Vice President of HONOR Philippines. For affordable budget options,…

Bosch, a global leader in technology in services, is delighted to introduce Power Tools Zone as a feature of the upcoming Bosch Global City event. Set to take place on September 28-29, 2024 at the Bonifacio High Street Amphitheater, this premier event will spotlight Bosch latest advancements in construction technology. The Power Tools Zone highlights Bosch’s commitment to transforming heavy-duty tasks through advanced cordless technologies. It demonstrates how Bosch’s robust and precise power tools simplify challenging projects and enhance productivity and performance in modern work environments. Attendees can engage directly with Bosch’s power tools through interactive demonstrations, revealing their precision…

SAFC, one of the leading and fast-growing non-bank financial institutions in the Philippines, has announced a strategic collaboration with CARMA Philippines, a global leader in media insights and intelligence. This partnership signals a significant step forward in SAFC’s journey to leverage advanced media insights to elevate communications and strengthen stakeholder impact. In today’s fast-paced media landscape, managing public sentiment is challenging. SAFC understands the value of data-driven strategies and has partnered with CARMA to harness advanced media intelligence tools. This partnership ensures that SAFC’s messages are communicated effectively across multiple platforms, which ultimately influence public opinion and business outcomes. Beyond…

Genesis Jarilla, Consumer Connections Manager (Brand Manager) for Young Adults at NutriAsia, one of the leading food manufacturing companies in the Philippines, has been named one of the Top 12 Mansmith Young Marketers of 2024. This prestigious award, presented by Mansmith and Fielders, Inc., recognizes the country’s most exceptional young marketing professionals for their outstanding achievements and contributions to the industry. The Mansmith Young Marketers Awards (YMMA) is a highly renowned program that celebrates innovation, creativity, and effectiveness in marketing. This year’s awardees, represent the best and brightest minds shaping the future of Philippine marketing. Genesis’ recognition in brand management…

PLDT and its wireless unit Smart Communications, Inc. continue to empower small business owners all over the Philippines through various initiatives and partnerships under its eBizNovation program. “Through eBizNovation, we provide access to technology and upskilling trainings for MSMEs, farmers, and cooperatives and help them onboard to e-commerce platforms, to enhance their market and financial access and help them grow their businesses and income. This is part of PLDT and Smart’s commitment toward nation-building,” said PLDT and Smart Stakeholder Management Head Stephanie Orlino. Together with Maya, the group extended support to the 1st Biñan City Sari-Sari Store Congress organized by…