Author: Team Orange

Over the years, events have become a key factor in the success of marketing campaigns. Industry players, big or small, resort to this tactical method to complete their 360-degree communications plan and reach their target market. The immense impact of an event’s experiential approach is undeniably effective. It is no longer relegated as advertising’s poor third cousin. The overwhelming way events have changed the market’s mindset paved the way for a paradigm shift in the industry’s playing field, resulting to a growing demand for event organizers. It’s no wonder why college classmates and former colleagues in the workplace pool their…

Global business icon Sir Richard Branson, Founder, Virgin Group, shared his insights and wisdom on a wide variety of topics – from business, to politics, and life in general at the jam-packed Asian Innovation and Entrepreneurship Forum of ANC, the ABS-CBN News Channel, held at the Grand Ballroom of the Sofitel Philippine Plaza last May 25.

The BPI Foundation launched its iconic program, BPI Sinag Business Challenge for 2016. Bigger and bolder, the BPI Sinag 2016 is launching two new categories this year: BPI Sinag U for University students, and BPI Sinag Accelerate. The BPI Sinag Business Challenge supports social enterprises, or businesses with the triple bottom line people, planet, and profit. The program aims to identify and assist the development of new business models to solve either a social or environmental problem. “We have decided to support social enterprises as they have proven to be among the most effective channels to promote inclusive growth,” said…

British Novelist and well-known author C.S. Lewis once said, “You are never too old to set another goal or to dream a new dream.” This is what Kristine Ian De Guzman, a single mother and graduating student at Ilocos Sur Polytechnic State College, believes in life as she pursues her dreams despite of financial difficulties. De Guzman, a senior student taking up a degree in Information System Major in Interactive Technology, shares her encouraging story on how she is currently fulfilling her dreams. “We lost our father 25 years ago. From that moment, we already knew that we can’t finish…

Star Cinema’s first film offering for the year “Everything About Her” top billed by Vilma Santos, Angel Locsin, and Xian Lim is set to hit cable TV homes in high definition this June via SKY Pay-per-View. “Everything About Her” follows the story of Vivian (Vilma Santos), a career woman diagnosed with cancer who hires Jaica (Angel Locsin), a private nurse to take care of her. As Jaica becomes Vivian’s nurse, she unexpectedly takes on a much bigger role in her life a bridge that would bring Vivian closer to her son Albert (Xian Lim). The film captured the hearts of…

New comedy series Playing House revolves around the lives of two women who try to live their daily lives with one significant thing in common: a baby. Emma Crawford and Maggie Caruso have been best friends since they were young. When Maggie finds out that her husband is cheating on her with another woman over the internet, she looks for Emma’s emotional support. Emma leaves her budding career in China to be with her best friend. Together, they take care of Maggie’s newborn baby, Charlotte, while they deal with their own personal lives. Things get more interesting when Emma’s ex…

Philippine Long Distance Telephone Company today announced that its Board of Directors has approved the acquisition by PLDT of 50% of the equity interest of the telecommunications business of San Miguel Corporation, with Globe Telecom Inc. acquiring the remaining 50% interest. The PLDT Board also approved the acquisition by PLDT of 50% equity interest in the telecommunications businesses of New Century Telecoms, Inc (“New Century”) and eTelco, Inc (“eTelco”). The consideration for the acquisition of the SMC telecommunications business is PHP69.1 billion which includes PHP52.08 billion for 100% equity interest in Vega Telecom, Inc (“Vega Telecom”) and the assumption of around…

NorthPine Land, Inc. (NLI), one of the country’s trusted property developers and formerly known as Jardine Land, took part in the recent convention organized by the mother company, Jardine Matheson Group. President, Alan Cruz, together with the NLI leadership team Ferdinand Macabanti (EVP), Raniel Castillo (VP for Sales and Marketing), Benigno Tatunay (CFO) and Wilma Fernando (VP for Corporate Services) met with the Jardine Matheson Group executives as well as those from the other subsidiaries in the Philippines. Organized quarterly, the current assembly was presided by Country Chairman for Jardine Matheson Group Philippines, Aloysius B. Colayco, who showcased the nine…

June, being the traditional month to get married, reminds “Bossing” Vic Sotto of his relatively recent wedding to Eat Bulaga co-host Pauleen Luna-Sotto on January 30 of this year. Four blissful months into the married state, Bossing, the official endorser of Hanabishi quality home products, shared, “I can’t explain the feeling. Dati naman kaming couple, pero iba talaga ngayon. (We’ve been a couple for a long time but it’s different now.) It’s an entirely different page in our lives that we’re really enjoying.” During his photoshoot for a new project with Hanabishi,he couldn’t help but share some pieces of advice to…

In time for the holy month of Ramadan, the Kingdom of Saudi Arabia’s King Salman Humanitarian Aid and Relief Centre (KSrelief) is donating 30 metric tonnes of dates to school children in conflict-affected areas in Central Mindanao through the United Nations World Food Programme (WFP). The dates will be distributed by WFP to 60,000 school children in Lanao del Norte, Lanao del Sur, and Maguindanao. Dates, which are a staple food in the Middle East and Muslim communities, are usually eaten to break the day-long fast during Ramadan.

Virtual reality, or VR, seems to be the next big thing in the mobile industry, as evidenced by all the promising technology exhibited in this year’s Mobile World Congress in Barcelona. A leading technology innovator in its own right, Lenovo took the chance to show the world what Lenovo VR and TheaterMax can bring to the table and all at friendly price points. “Over fifty percent of digital content is consumed on mobile devices,” said Dino Romano, Lenovo Smartphones Philippines Country Manager. “The smartphone remains to be the primary personal entertainment device for Filipinos. The Lenovo TheaterMax, powered by Lenovo…