The Most Popular YouTube Ads In The Philippines

Google released its YouTube Ads Leaderboard for the second half of 2016 for the Philippines. The leaderboard recognizes the brands whose ads captured the interest of Filipino online viewers based on a combination of popularity and promotion. Aside from highlighting the brands that performed best over the past six months, the leaderboard also shows what…

Women In Tech Take Center Stage On “Celebrate Women” Forum

In celebration of International Women’s Day last March 8, Google Philippines teamed up with leading online female magazine Cosmo.ph to shine a light on female trailblazers in the field of science and technology, and highlight the role that technology, especially the Internet, plays in enabling women to succeed. A forum entitled “Celebrate Women” brought together…

Google Philippines Opens New Home

Google Philippines is supporting the growth of the country’s digital economy with a Google.org grant to DigiBayanihan, a nationwide digital literacy program that promotes digital inclusion among Filipinos. This was announced on Thursday when Google Philippines opened its new home, four years after it launched its first office in the country in 2013. The support…

Google Philippines Touts Teen Campaign Promoting Digital Literacy

Google Philippines awarded the top prize for its Webrangers initiative to a group of five students behind The Reconnect Project campaign. The Webrangers program aims to promote digital literacy and the meaningful use of the internet among Filipino teens. The five students Meoni Bergara from University of the Philippines-Diliman, Reiz Tamboong and Isabel Jose from…

Google Equips First-Time Smartphone Users

More Filipinos are getting their first taste of the internet through smartphones among other devices, allowing them to learn, discover, and live whatever their passion is. Recognizing this, Google Philippines launches Game Yan with Apps by Google, an initiative which aims to unlock the potential of the internet through smartphones with a little help from…

Google Honors The Philippine Flag on Independence Day

To commemorate the Philippines’ 117th year of independence, Google joins the country in celebrating this national holiday with a special doodle on the Google.com.ph homepage. This year’s Independence Day doodle depicts the Philippine Flag, with the sun and three stars standing for one “O” of the company’s logo. The letters also make use of the…

Smart, Sun To Offer Google’s Android One Smartphones In PH

After introducing free mobile internet access, leading telecommunications provider Smart Communications, Inc. (Smart) is set to bring Google’s Android One smartphones to the country,  strengthening further its bid to get more and more Filipinos to experience and harness the benefits of the Internet by making available an array of cutting-edge, yet affordable mobile devices. “We…

Filipino Cultural Values Reflected In Top Ten YouTube Ads

Google Philippines released the 2014 YouTube Ads Leaderboard, revealing that not only do Filipinos respond well to culturally-relevant ads, but that the local advertising industry has gotten more accustomed to placing made-for-web content at the heart of their campaigns. The leaderboard celebrates the top ten brands that performed best through a combination of popularity (organic…