UnionPay Deepens Connection With Filipinos Through Partnership With PBA

UnionPay, a global payment brand, announced a year-long partnership with Philippine Basketball Association (PBA), the first professional basketball league established in Asia since 1975, and the second oldest professional basketball league globally after the National Basketball Association. Basketball is the number one sports in The Philippines, watched and loved by millions of people. It has…

Converse Introduces NBA Chuck Taylor All Star Collection

In 1949, virtually every player in the NBA wore the brand’s iconic Chuck Taylor All Star sneaker. Time progressed and Converse supplied new players with the tools to create basketball history. One of these players, signed to Converse in 1975, creator of the free-throw line slam dunk and all around basketball pioneer, Julius “Dr. J”…

Brook Lopez Graces AXA Philippines-NBA Partnership Launch

NBA star Brook Lopez, the Brookyln Nets’ all-time scoring leader, was the guest of honor during the official launch of the partnership between AXA Philippines, the number one global insurance firm for eight consecutive years now, and the National Basketball Association (NBA), the world’s most popular league, held at the Hard Rock Café in Makati…

NBA Superstar Stephen Curry Lauds Vivo For V5 Innovation, New ‘Groufie’ Technology

Top five premium global brand Vivo ambassador and National Basketball Association (NBA) superstar Stephen Curry commends the leading smartphone brand for continuously innovating its V5 line of “perfect selfie” phones and reiterates his commitment to it. Curry, a two-time NBA Most Valuable Player awardee, only had the highest compliments for Vivo when the brand recently…

National Basketball Association And AXA Announce New Multiyear Partnership In The Philippines

The National Basketball Association (NBA) and AXA, a leading global insurance provider, announced a comprehensive multiyear marketing partnership that will make AXA the Official Insurance Partner of the NBA in the Philippines. The announcement was made at a press conference in Manila by NBA Philippines Managing Director Carlo Singson and AXA Philippines President and CEO…

Gatorade Fuels Jr. NBA Philippines 2017 National Training Camp

The world’s number one sports drink reinforced its staunch support for grassroots basketball as it teamed up with the National Basketball Association (NBA) for the 2017 run of the Jr. NBA Philippines National Training Camp. The exclusive training camp aims to develop raw basketball talent and educate young athletes on the importance of proper conditioning…

NBA Introduces Significant Initiatives To Enhance Performance, Training And Development Of Referees

The NBA announced today a comprehensive plan to further strengthen its officiating program. The introduction of several new initiatives continues recent efforts to bring additional transparency to the program and use advanced technologies to enhance the performance, training, development and recruitment of referees. The announcement follows a thorough six-month review of the NBA’s officiating program…

Third Annual BWB Global Camp During NBA All-Star 2017 Will Bring Together Top 67 High School Age Boys And Girls From 32 Countries And Territories

The National Basketball Association (NBA) and the International Basketball Federation (FIBA) today announced the top 67 boys and girls from 32 countries and territories who will travel to New Orleans for the third annual Basketball without Borders (BWB) Global Camp. The camp will be held Feb. 17-19 at the New Orleans Pelicans’ practice facility as…

More Filipinos Follow And Visit ABS-CBN Online

ABS-CBN Corporation, the country’s leading media and entertainment company, dominated the digital space in 2016 as many Filipinos in and out of the country turned to its media website and social media accounts to get the latest in news and entertainment. In 2016, www.abs-cbn.com breached three billion page views and averaged 40.3 million monthly users,…