Filipinos and locals alike in Canada’s east coast had an exciting Easter treat as Jollibee opened its first store in the Greater Toronto Area in early April.
On Saturday evening—hours before the grand opening—hundreds of Filipinos already camped-out in front of Jollibee Scarborough, located at 15 William Kitchen Road, eager to step inside the store to savor a taste of home.
Jollibee Scarborough is the Filipino fast-food chain’s third store in Canada and the 40th store in North America. Here, residents can savor the crispylicious and juicylicious Jolly Crispy Chicken (more popularly known as Chickenjoy here in the Philippines), the tastiest and meatiest Jollibee Spaghetti, Palabok Fiesta, and the golden-brown Peach Mango Pie, among other langhap-sarap treats.
No less than Jollibee welcomed Filipinos to the store, including its very first customer, Paul, who looked forward to enjoying the Jolly Crispy Chicken for the first time in six years.
Scarborough is home to an estimated 50,000 plus Filipinos and is one of the most popular destinations for new immigrants to reside. The Greater Toronto Area, where Scarborough is located, is the most populous metropolitan area in Canada with around 200,000 Filipinos residents.
Jollibee Foods Corporation is currently the largest Asian food service company, operating in 16 markets, with over 3,800 stores globally, of which 1,272 are Jollibee brand stores. The company’s aggressive expansion plan in North America is part of its overarching goal to be among the top five restaurant brands globally.