Coca-Cola Launches The Newest Global Campaign “Taste The Feeling™”

Coca-Cola unveils a powerful, global communications campaign for their most iconic product celebrating moments made more special with the simple pleasure of drinking Coca-Cola.

The global campaign, which was rolled out first in Paris last January 19 featuring the newest tagline “Taste the Feeling™,” fully embodies the uplifting refreshment of drinking Coke whether it be your Coca-Cola, Coke Zero, or Coke Light. “Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company.

“The new global approach is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.” 

In the newest campaign, “Taste the Feeling™,” Coca-Cola brings to life everyday moments through great universal storytelling and rich visual imagery placing the product at the heart of its communications.

“Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special,” says Stephan Czypionka, Vice President for Marketing, Coca-Cola Philippines.

Coca-Cola gathered global creative minds from different agencies, commissioned distinguished fashion and commercial photographers, partnered with three independent artists, and collaborated with a renowned songwriter and producer to illustrate both in visual and through music intimate glimpses into everyday stories, feelings and experiences that people share while enjoying an ice-cold Coca-Cola.

Anchored in the fundamentals of the Coca-Cola brand  the Spencerian script, the red disc and the iconic glass bottle – the creative campaign brings a new visual and auditory experience for the consumers, still featuring authentic and real moments, a continuation of the long legacy of Coca-Cola.

The lead television spot, “Anthem,” comes to life through a series of ordinary moments linked by a Coca-Cola, such as ice-skating with friends, a first date, a first kiss, and a first love. The soundtrack to “Anthem” is an original song titled “Taste the Feeling™.”

Music, being the main passion point for teens, takes center stage in the new campaign. Coca-Cola worked with Music Dealers to write and produce the song. In select markets, the song features the voice of one of the world’s rising music stars and an artist to watch for in 2016, Conrad Sewell. Sewell, a London-born, Australia-raised singer featured in the breakout single “Firestone,” which produced 300 million Spotify streams and 3 million-plus worldwide sales.

Letting go of its iconic five-note signature, Coca-Cola is also unveiling a new audio signature that makes use of the sounds that have long been attributed to drinking Coke: the opening of the fridge, the unmistakable fizzing on ice, the cheers and clinking of glasses, the quenching sip, and the irresistible ahhh at the end. Continue reading

“ASAP” Throws A Mega Birthday Celebration This Sunday

Relive the music and legacy of the one and only Megastar Sharon Cuneta as she celebrates her birthday on “ASAP,” together with the finest OPM icons and hottest kapamilya stars, this Sunday (January 17).

Listen to the most heartwarming stories about her life straight from Sharon’s friends and family.

From one icon to another, “ASAP” also celebrate the life and times of international glam rock icon David Bowie with OPM’s best Arnel Pineda, Rico Blanco, and Sarah Geronimo.

Back-to-back birthday treats from The Ultimate Multimedia Star Toni Gonzaga and Ultimate Heartthrob Piolo Pascual are also coming your way. Continue reading

Elmo Magalona and Janella Salvador Teach Humility in “Wansapanataym”

Kapamilya stars Elmo Magalona and Janella Salvador share importance of humility in the special Christmas presentation of “Wansapanataym Presents: Si Maganda at ang Chauvinist Baboy” this Sunday (December 27).

Carlos and Anna are volunteers in a relief operation for typhoon victims. Due to their service and kind heart, Santa Claus appoints his two fairies to be the godparents of their newly born son Jessie (Elmo Magalona). To assure their godchild has a bright future, the fairies grant Jessie intelligence, good-looks, and irresistible appeal.

As Jessie becomes a full-grown man, he gets much attention from people, especially from girls, due to his charm and wit. However, the praises get into his head and he becomes overly confident of himself. With this, Irene (Janella Salvador), a girl that adores Jessie so much and the two fairies’ favorite letter sender, gets disappointed with him.

Through a magic eyeglasses, Irene sees that Jessie’s heart is in the form of a pig, which is a reflection of his character. With the powers of the fairies, Irene wishes Jessie to become a pig to stop him from hurting girls’ feeling and to learn his lesson. The spell breaks if someone loves and accepts him despite being a pig. Continue reading

Janella Salvador’s Dream to be A Disney Princess Comes True

Janella Salvador might have burst onto the music entertainment scene as an actress, but she has quickly gained recognition for her sweet and exceptional singing voice.

After breaking into the music industry as Star Music’s OPM Pop Sweetheart, she is now officially a Disney princess after being chosen by Hong Kong Disneyland to represent the Philippines and sing its 10th anniversary theme song “Happily Ever After.”

Both the English and Taglish versions of the song, which Janella performed live for the first time on “It’s Showtime” last week, is included in the limited edition of her self-titled album under Star Music.

“I remember celebrating my 7th birthday in Hong Kong Disneyland ten years ago when it just opened. I’m so honored, this time, to represent our country and sing its 10th anniversary theme song. Dreams do come true, and Disney never fails to prove that,” she said.

Janella’s solo self-titled album also features nine pop and inspirational songs. Included in the album is her carrier single “GanyanTalaga,” composed by inspirational diva Jamie Rivera. Continue reading

“ASAP 20 Live in London” Draws 10,000 to The SSE Wembley Arena

British music journalist Kate Mossman in her acclaimed BBC rockumentary, “Stadium Rock at 50” mentioned that “big concerts should be emotional, almost spiritual events which lift you beyond normal life for a few hours.”

But for the 10,000 mostly Filipinos who saw the Philippines’ longest-running variety show, ASAP 20 Live in London, last September 6 at The SSE Arena Wembley, a venue that has played host to the world’s biggest acts – the likes of The Beatles, Rolling Stones, U2, Barbra Streisand, David Bowie, ABBA, The Cure, Madonna, Britney Spears and Beyonce the experience was much more profound than fleeting escapism.

The over 10,000 crowd of proud Filipinos

Consider this stirring and heartfelt thank you message to TFC from First Secretary and Consul Voltaire Mauricio of the Philippine Embassy in London:
“It was my first time to watch a variety show live. It was my first time to see ASAP. It was my first time to set foot at Wembley. It was my first time to sit at the very front row of a big concert. It was my first time in the longest time to enjoy fully great performances from great artists up close. It was my first time to see my daughter truly enjoy and lighten up here in London. Again, thank you very much.”

People say that the event was historic, and indeed it was, being the very first Filipino event to be held at The SSE Wembley Arena, among other firsts.  But more importantly, to thousands of Filipinos not only in United Kingdom but throughout Europe, ASAP 20 Live in London was heroic: the effort on the part of ABS-CBN and The Filipino Channel (TFC) to mount it was monumental, but the audience response was epic as the more than 3-hour concert penetrated deep emotional spaces that unleashed unbridled joy, nostalgia, and national pride.

The world-class The SSE Wembley Arena

“You are world class”
At the September 3 press conference for ASAP 20 Live in London held at the Hotel Novotel London Wembley which was livestreamed on TFC Live in U.K. and TFC.tv worldwideMartin Nievera said,
“Everyone is saying that what we are bringing is world-class entertainment.  But don’t forget that it’s you, the Filipinos abroad, who are world-class that’s why you’re here and we’re reaching out to you.”

ABS-CBN Managing Director of Europe, Middle East and Africa (EMEA) Kai V. Rodriguez recalled: “I’ve said months ago that everything that TFC in Europe would do this year would say without apologies that we Filipinos have arrived in Europe, what we are and offer are world-class, and that we have the numbers, the skills and the power to make a difference in European society.  We believe in ourselves, we are proud of our ‘galing’ and we will let it shine wherever we are.  ASAP 20 in London reminded us that we are one big, strong Filipino community that is at par with the best the world has to offer.”

Nostalgia and Novelty
Aside from igniting a fiery spirit of passionate patriotism among the audiences, ASAP 20 Live in London director Johnny ManahanBusiness Unit Head Joyce Liquicia and their team delivered a spectacular display of lights and sounds and a powerhouse cavalcade of Filipino and international stars who provided the right mix of nostalgia and novelty in the song and dance numbers.

The Filipinos are known to be one of the best singers in the world as the cast of Ms. Saigon shows

The Filipinos are known to be one of the best singers in the world as the cast of Ms. Saigon shows

Some of the highlights of the long concert extravaganza which was taped as live for two ASAP 20 episodes, the first of which was livestreamed on ABS-CBN mobile in the Philippines, included the following segments:
* The Best of Original Pilipino Music (OPM) All-Star Opening that saw the stars singing and dancing to classics like “Mga Kababayan”, “Laki Sa Layaw”, “Salamat” 
* Kapamilya Teleserye Theme Songs that included singing of hits like “Pangako Sa ‘Yo” and “On The Wings of Love” Continue reading

Filipinos in Europe Get Ready for ASAP 20 Live in London

It was in April this year when new ABS-CBN Managing Director of Europe, Middle East and Africa (EMEA) Kai V. Rodriguez announced that for the first time ever, ABS-CBN The Filipino Channel (TFC) in Europe would unfold a four-pillar event series as a tribute to and in celebration of Galing ng Filipino (Greatness of the Filipino) in the region.

The series of TFC summer events kicked off with TFC Summer Caravan 2015 held in various cities and countries, followed by the the launch of TFC@theMovies in theaters and the two-day 31st Barrio Fiesta sa London.  Throughout June and July, the TFC EMEA team left a trail of merry festivities that acknowledged Filipino heritage, culture and achievements in the new societies that they live in. Continue reading

“Mahal Ko o Mahal Ako” Interpreted by KZ Tandingan Wins “Himig Handog 2014”

Mahal Ko o Mahal Ako,” an original Filipino love song written by Edwin Marollano and interpreted by KZ Tandingan emerged grand prize winner at the “Himig Handog Pinoy Pop (P-Pop) Love Songs 2014” held at the Araneta Coliseum on Sunday, September 28.

Marollano bested 14 other songwriter-finalists to win the P1-million cash prize and a trophy designed by renowned sculptor Michael Cacnio. KZ Tandingan also bagged the ABS-CBN.com Favorite Interpreter Award.

Hailed as the 2nd Best Song was “Halik Sa Hangin,” a song written by David Dimaguila and interpreted by Ebe Dancel with Abra. The other winners are “Mahal Kita Pero” (3rd Best Song, composed by Melchora Mabilog and interpreted by Janella Salvador); “Walang Basagan ng Trip” (4th Best Song, composed by Eric De Leon and interpreted by Jugs and Teddy) and “Hindi Wala” (5th Best Song, composed by Nica del Rosario and interpreted by Juris). Continue reading

Showbiz Fans To Take The Stage At The MYX Music Awards

The past year saw walls being torn down in the local music scene, where songs and music videos went past what the Philippine audience is used to. When it comes to music, even borders between local television networks and record labels don’t seem to exist anymore.

This year, not only the country’s top bands and musicians who are nominated for different awards will be part of putting together the Philippines’ biggest awards night for music—even showbiz’s stars who are dedicated fans and followers of the local music scene will be taking on the stage to show their support at the MYX Music Awards this year.

MYX Music Awards 2014 E-Flyer

The crossover between music and videos stands out even more this year, with the likes of The Voice of the Philippines contestants taking the stage, along with Julia Barretto, Jodi Santa Maria, Kaye Abad, Tom Rodriguez, Dennis Trillo, Janella Salvador, Jane Oineza, Khalil Ramos, Marco Gumabao, Meg Imperial, Robi Domingo, Gretchen Ho, and many more.

Apart from that, expect intense performances from top music acts, such as Up Dharma Down, Jonalyn Viray, KZ Tandingan, Christian Bautista, Jay-R, Kyla, Sam Concepcion, Quest, Thyro, and Yumi. Continue reading

Aiza Seguerra Teams Up with “That’s My Tomboy” Grand Winner in “ASAP 19”

“ASAP 19” continues to celebrate the love month this Sunday (February 23) with heartwarming and romantic serenades to be led by ASAP Sessionista member Aiza Seguerra, with “It’s Showtime’s” “That’s My Tomboy” grand winner April Mariz “Epey” Herher.

ASAP Kapamilya throws a special bridal shower for Karylle

Love will fill the center stage as the whole ASAP Kapamilya throws a very special bridal shower for bride-to-be Ana Karylle Padilla Tatlonghari. The pre-wedding treat will be made more memorable by Karylle’s mom ZsaZsa Padilla, sister Zia Quizon, and best friends Iza Calzado and Diana Zubiri.

Marvel at the world-class vocal performance of Popstar Royalty Sarah Geronimo to be joined by Erik Santos, Jed Madela, Bugoy Drilon and Thor Dulay. While, international singing sensation Charice Pempengco will render a fierce musical number that will surely melt the hearts of TV viewers.

Kapamilya teen stars will also take the spotlight on Sunday with “ASAP 19’s” biggest teen prom of 2014 that will be graced by Julia Barretto and Jerome Ponce, Paul Salas and Ella Cruz, “Be Careful With My Heart’s” Marlo Mortel and Janella Salvador, “Annaliza’s” Andrea Brillantes and Nathaniel Brit; and “Got To Believe’s” Liza Soberano and Yves Flores, Alex Diaz and Kristel Fulgar, and Jon Lucas and Ingrid Dela Paz.

Get ready for the back-to-back birthday celebrations for John Prats and Empress Shuck; grand launch of “ASAP’s” new vocal group, ‘Homegrown Divas’ composed of Angeline Quinto, Morisette Amon and Klarisse De Guzman; and special welcome to the newest member of the Star Magic family, Paolo Onessa, who will also launch his debut album this Sunday.

Meanwhile, sing-along to Karaoke hits with Mitoy Yonting, Marcelito Pomoy and Jovit Baldivino; and jam with Princess, Nyoy Volante, Paolo Valenciano and Tutti Caringal.

Also, watch out for the breathtaking dance performances from John, Sam Milby, Gerald Anderson, Kim Chiu, Cristine Reyes, Maja Salvador, Iya Villania, and Nikki Gil.

Mr. Pure Energy Gary Valenciano will make the “Feb-ibig” month more unforgettable as he rocks out to original Filipino music together with OPM rock icons Bamboo and Ebe Dancel.

Don’t miss the country’s longest-running, award-winning variety show, “ASAP 19,” this Sunday, 12:15nn, on ABS-CBN.

For viewers who want to purchase ASAP official merchandise, simply visit the ABS-CBN Store located at the ground floor of ELJ building in Quezon City, or visit ABSCBNstore.shopinas.com and MyRegalo.com.

Visit ASAP.abs-cbn.com to hang-out live with stars at ASAP Chill-Out. Also join the fun at “ASAP 19′s” official social networking accounts at Facebook.com/asapofficial and Twitter.com/ASAPOFFICIAL, and know the latest happenings in “ASAP 19” by tweeting the hashtag #ASAPLOVEMO.

“Be Careful” Teen Stars Topbill “MMK” this Saturday

“Be Careful With My Heart” teen stars Janella Salvador and Marlo Mortel will star in the upcoming drama episode of ABS-CBN’s “Maalaala Mo Kaya” this Saturday (February 22). They will play the roles of rival honor students Neneng and Celo, who will eventually find themselves bound by love. How will their love-hate relationship lead to romance? Will competition reignite between them once one of them gets more successful than the other?

Janella Salvador and Marlo Mortel play rival honor students turned lovers in 'MMK' this Saturday_1

 

Also part of the upcoming “MMK” episode are Veyda Inoval, Kyle Banzon, Diego Loyzaga, Joshua Colet, Dominic Ochoa, Rochelle Barameda, Almirah Muhlach, Lander Vera Perez, and Marithez Samson. The Raz de la Torre-directed episode is written by Joan Habana and Arah Jell Badayos, and researched by Akeem del Rosario and Johnny Cruz. “MMK” is led by business unit head Malou Santos, production manager Roda Dela Cerna, and executive producers Lindsay Anne Dizon and Niña Laureano.

Don’t miss “MMK” this Saturday after “Wansapanataym” on ABS-CBN. For moreupdates, log on to MMK.abs-cbn.com, follow @MMKOfficial on Twitter, and “like” Facebook.com/MMKOfficial.