ABS-CBN subsidiary Creative Programs, Inc. (CPI) will be the platinum sponsor of the upcoming 23rd Philippine Cable Television Association (PCTA) Convention, the largest annual gathering of cable system owners and representatives this March 24-27 at the SMX Convention Center, Pasay City.
PCTA is the umbrella organization of the cable industry with over 600 cable system members nationwide, majority of whom are clients of CPI. From March 25 to 27, CPI will showcase all the local and foreign channels that it distributes through a booth display at the 3rdfloor of the SMX Convention Center and co-present the PCTA Fellowship night.
CPI owns local cable channels that hold a strong viewership in the country including the number one cable channel Cinema One, Balls, Myx, Lifestyle Network, Hero, and Jeepney TV. It also represents ABS-CBN channels ANC, DZMM Teleradyo, and ABS-CBN Sports + Action as well as foreign channels such as Fox Family Movies, Fox Action Movies, ChM, Kix, Thrill, Celestial Classic Movies, Universal Channel, and Syfy, among others.
On its 23rd year, the nationwide convention is themed, “Content, Connectivity, and Consumer.”