A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground.
This was the brief for the creation of the Coca-Cola bottle which is 100 years young this year. To mark this milestone, The Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake.
Born on Nov, 16 1915, the Coca-Cola bottle was the creation of the Root Glass Company in Terre Haute, Ind. With its unmistakable curves and a distinctive contour, the bottle has become a global icon, inspiring a century’s worth of signature moments in film, social history, design and the fine arts.
“Since its creation in 1915, the Coca-Cola bottle has achieved iconic status as a symbol of refreshment and uplift and it remains an important asset for our business today.” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The campaign, which will be executed in over 130 countries, is our invitation to consumers around the world to share in the specialness of an ice-cold Coca-Cola.”
The Coke Bottle 100 campaign will come to life through a number of elements, including:
- The Coca-Cola Bottle: An American Icon at 100 – Art Exhibition at the High Museum of Art in Atlanta, Georgia
- The Coca-Cola Bottle: Inspiring Pop Culture for 100 Years – Traveling Art Tour
- 14 new television and digital films
- Kissed By – Out of Home and print campaign featuring iconic celebrities
- Nobody Like You – New Music Anthem from emerging artist, Francesco Yates
- Kiss The Past Hello – A book published by Assouline and featuring classic and contemporary images of the bottle
- Story of the Coca-Cola Bottle App – Interactive journey for consumers through the Coca-Cola archives in Atlanta
The High Museum of Art, in collaboration with The Coca-Cola Company, will present The Coca-Cola Bottle: An American Icon at 100, a four-part exhibit that will salute the Coca-Cola bottle and its special place in the worlds of art, design and commerce over the past 100 years. For the first time ever, two original Andy Warhol Coke Bottle paintings will be displayed alongside more than 100 original bottle-inspired artworks and photographs. The exhibit will also include original bottle prototypes and sketches and will open to the public on February 28 and close on October 4, 2015.