“Welcome to Happiness!”
That was the sign which greeted guests as they entered Staple and Perk Bakery during the Media Launch of Happy Socks Philippines, entitled #100HappyActs. Held last April 28, 2015,happiness was written all over the venue with fun and colorful designs covering every inch of the quaint café.From the walls, crew’s outfits and even to the washroom decors, guests were treated to a day filled with happiness.
There were three very simple steps to happiness that day. First, register – because one way of spreading happiness would be staying connected. Second, choosing your pair of Happy Socks – because happiness is a choice (literally, in this case). And third, putting on your pair of Happy Socks – because everyone had to follow the day’s golden rule: “Shoes off, Happy Socks on!”
Guests were treated to an afternoon filled with delectable food, great music, and loads of happiness! The program was hosted by Play FM DJ, Justin Quirino, who kept the guests engaged all throughout. Present during the launch was Happy Socks International Representative in Asia, Jonathan Larsson, who came all the way from the Swedish Head Quarters. He shared the humble beginnings of Happy Socks and how the brand grew to reach over 70 countries in a span of just five years. He also took the opportunity to mention how he personally brings happiness to people around.
Happy Socks PH Managing Partners Katherine Sy and Diana Ong took the stage soon after, sharing how their love for colorful socks turned into the happy beginnings of Happy Socks here in the country.
Towards the end of the program, Justin asked everyone to help spread happiness by getting a box each from the Happiness Wall, filled with 100 boxes of Happy Socks. Each box contained 3 items from Happy Socks (either a pair of socks of different sizes, or underwear). One item they could keep for themselves,and the other two they must give to a loved one along with doing a random act of kindness for them. Idea starters on how to spread happiness were written on the flaps of each box.
Also joining in on the fun during the launch were Happy Socks Singapore representative Mack Chua, wedding videographer Jason Magbanua, Oly Ruiz and Erron Ocampo of MyMetrophoto, Aze Ryan Ching of COTE Events, Bong Sare of Threelogy, celebrity mom and blogger Rica Peralejo-Bonifacio, Boys Night Out DJ Sam YG, actor and blogger AJ Dee, and makeup artist Jigs Mayuga.
Happy Socks creates two collections every year. The Spring/Summer collection is available on the first day of February, while the Fall/Winter collection is made available on August 1. Soon, Happy Socks athletic socks and underwear will be available in the Philippines come the second half of the year in selected retailers.
Happy Socks in the Philippines could be found in the following retailers nationwide:
- Coalition in Eastwood Mall
- Common Thread in Greenbelt 5 and Power Plant Mall
- Felipe & Sons in Salcedo Village, Makati
- Rustan’s, Makati
- Satchmi in SM Megamall
- Signet in Windsor Tower, Legaspi Village
- Sole Slam Manila in Katipunan Ave
- The Flastshop in Eastwood, Glorietta and Greenhills
- The Union Station Barber Shop in The Link, Ayala Center
- Urban Atheltics in Greenbelt 3
- Bao Bao Babies in Oakridge Business Park, Cebu City
- Urban Superior Cebu in Banilad Town Centre
- Chimes Specialty Store in Davao City.
For an easy online shopping experience, log on to www.dreamlablifestyle.com, and happily spread the Happy Socks experience to everyone you love!