AXN recently launched a new regional partnership with GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures, to strengthen its presence in Asia.
This partnership will see Maggie Wilson-Consunji, one-half of the winning team of AXN’s The Amazing Race Asia Season 5, named as GoDaddy Brand Ambassador. As a dedicated entrepreneur, Maggie has leveraged GoDaddy’s online tools to launch an online presence and website for her business unique café and store concept, Casa Consunji (http://www.CasaConsunji.com/) in the Philippines.
Maggie Wilson-Consunji will be featured in two GoDaddy TVCs – The Start Up and Power Your Passion – which were filmed on location at Casa Consunji. The TVCs mark the launch phase of the partnership and will air from January to April.
“AXN is the number one English General Entertainment channel across Asia. Our audience is constantly craving for premium content and we couldn’t be happier to work with a partner like GoDaddy to help take their vision of entrepreneurship mainstream. We are confident of amplifying GoDaddy’s brand awareness and help drive their next phase of growth in 2019 across Asia,” said Avani Bhanchawat, Vice President, Media & Sponsorship Sales, Sony Pictures Entertainment Networks, Asia.
“Partnering with AXN Asia gives us the opportunity to reach a broader audience across Asia. We are pleased to be working with them, including sponsoring Asia’s Got Talent and in working more closely together on promoting the GoDaddy brand with targeted audiences in a variety of formats,” said Roger Chen, Senior Vice President of GoDaddy Asia Region. A cornerstone of the partnership is the sponsorship of Asia’s Got Talent that brings together passionate people pursuing their dreams. “GoDaddy supports people who want to create and manage an online presence for their idea,” adds Chen.
This announcement coincides with the premiere of the top-rated series, Asia’s Got Talent Season 3 on Thursday, February 7 at 8.30 pm. Expect hundreds of talented contestants from 17 countries to be competing for the winning crown and the grand prize of USD100,000. The contestants will be judged by 16-time Grammy winner and producer David Foster, internationally acclaimed singing sensation, Anggun and multi-platinum recording artist Jay Park.
Asia’s Got Talent is the 67th adaptation of the Guinness-World-Record-breaking hit “Got Talent” format, which was created by Simon Cowell’s Syco Entertainment and is co-produced by FremantleMedia. The “Got Talent” format is officially the most successful reality TV format in history and currently airs in 186 countries.
AXN is a leader of regionally produced original content in Asia, with notable ratings successes including two record-breaking seasons of Asia’s Got Talent, five seasons of the award-winning The Amazing Race Asia; The Elements: Cosentino; Adventure Your Way; Cash Cab Asia and Cash Cab Philippines; The Apprentice Asia; Cyril: Rio Magic; Cyril’s Family Vacation: Hawaii Edition; and Cyril: Simply Magic.
Launched first in Asia in 1997, AXN is a global channel brand with a presence in Latin America, Africa and Europe. In Asia, the channel is enjoyed in 133 million households across 21 territories and is available in both SD and HD. AXN Asia is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks, Asia.