Firefly LED Lights Up UAAP Season 82 With Ateneo Blue Eagles Partnership

Firefly LED, the leader and most trusted LED brand in the market, partners with the Ateneo Blue Eagles for the upcoming University Athletics Association of the Philippines (UAAP) Season 82 this year.

Ateneo Ateneo Blue Eagles with FELCO Assistand Brand Manager Christine Reyes, Marketing Director Erik Riola and ADMU University Athletics’ Fr. Nemesio S. Que SJ and Emmanuel T. Fernandez

Firefly has chosen to partner with the Ateneo Blue Eagles Basketball team as it is one of the most trusted teams in UAAP, with proven track record of success. The tie-up covers the senior and junior Men’s Basketball Team, as well as the senior Women’s Basketball Team.

The partnership was officially signed at the Blue Eagle Gym, Ateneo de Manila University, on August 28, 2019. In attendance were Ateneo de Manila University’s Assistant to the President for University Athletics Fr. Nemesio S. Que SJ and University Athletics Director Emmanuel T. Fernandez, and Firefly Electric and Lighting Corporation (FELCO) Marketing Director Erik Riola and Assistant Brand Manager Christine Reyes.

    Ateneo Blue Eagles Adrian Wong, Thirdy Ravena, Isaac Go, William Navarro

Sneak peak of the Ateneo Basketball UAAP S82 Jersey with Firefly badge

“This is yet a start, hopefully, for a longer partnership we are looking at in the future,” Fernandez said.

Riola, on the other hand, said the partnership with Ateneo Blue Eagles will allow Firefly to reinforce the presence in the UAAP and to strengthen further its brand affinity.

“Firefly has been sponsoring premiere basketball league for several years now. We consider basketball as one of our equities because it is very much aligned with our core target market,” Riola said.

Ateneo Blue Eagles with ADMU University Athletics’ Fr. Nemesio S. Que SJ and Emmanuel T. Fernandez and FELCO Marketing Director Erik Riola, Marketing Manager Maribel Molina, and Assistant Brand Manager Christine Reyes

Firefly LED is the first local lighting brand certified by TUV SUD. TUV SUD is a world-renowned German Testing Institute that certifies the quality and safety of various consumer products. Customers can be assured that Firefly LED bulbs are Safe for the Eyes, Safe from Electrical Shock, and Safe from Power Surges.

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