Personal Collection Direct Selling, Inc. (PCDSI) announced that Kapamilya actress and recording artist Kim Chiu has joined the PC family as the new face of Nature’s Way Aloe Vera System, PCDSI’s flagship hair care brand. Kim was formally launched during the brand’s press event last August 16, 2019 titled “Born to Shine.”
Kim Chiu made her mark in the Philippine entertainment industry by conquering TV, film, and music at a very young age. She debuted as the winner of the first teen edition of the reality show “Pinoy Big Brother.” She then starred as the lead in different television series which include: “Sana Maulit Muli” (where she won GMMSF’s Most Promising Female Star for 2007), “My Girl,” “Tayong Dalawa,” “Kung Tayo’y Magkakalayo,” “My Binondo Girl,” “Ina, Kapatid, Anak,” “Ikaw Lamang,” “The Story of Us,” and “Ikaw Lang ang Iibigin.”
Her 2014 film “Bride for Rent” is one of the highest grossing Filipino films of all time, grossing P326 million at the box office. Her other films include “I Love You, Goodbye,” “Bakit Hindi Ka Crush Ng Crush Mo?” and “The Ghost Bride.” Kim also received a PMPC Award for Best Drama Actress on her performance in “Ikaw Lamang,” four FAMAS Award nominations (winning one), and was hailed as the Princess of Philippine Movies and TV for three times at the GMMSF Box-Office Entertainment Awards.
Kim uses her media influence to promote various causes. She began partnerships to launch the “Win Against Asthma” campaign after battling asthma as a child. She was also heavily involved in relief efforts for Typhoon Yolanda. She also gives regular help to the thousands of inhabitants of Isla Pulo, an impoverished community in Manila Bay, Philippines.
Being a famous celebrity, Kim knows a thing or two about beautiful hair. From rocking soft waves, everyday up-dos and free-flowing hair, to red carpet-ready hairstyles, Kim only trusts Nature’s Way Aloe Vera System to keep her crowning glory strong and healthy so she can take on the world with confidence.
“Dapat maganda ang hair kasi diyan nanggagaling ang confidence mo, kasi kung hindi ka masaya sa hair mo, hindi ka rin confident,” Kim shares. “Hair is one of the most important tools in being a confident woman.”
“Kim is the perfect face for Nature’s Way Aloe Vera System because, like our well-loved ingredient aloe vera, Kim is one of the most adored artists of our time. With her cheerful personality, natural confidence, and the effort she puts into everything she does, Kim perfectly represents what Nature’s Way stands for,” says Nikki Blanco, Senior Brand Manager for Nature’s Way Aloe Vera System. “I am proud that she is part of the Nature’s Way family, truly an inspiring example of a modern and confident woman with amazing hair.”
As the new endorser of Nature’s Way Aloe Vera System, Kim will appear in all elements of the brand’s marketing campaigns including print, digital advertising, in-store displays, social media, events, etc.
Personal Collection is one of the biggest direct selling companies in the Philippines with the largest branch network, transforming the lives of millions of Filipinos. The company has a strong portfolio of trusted, quality brands spread in seven categories: home care, personal care, baby care, men’s care, health care, fragrances, and intimate apparel. The PCDSI operates in over 335 branches, catering to hundreds of thousands of dealers nationwide.