[Levi’s 501 Day] Our 501. Your Statement.

On May 20, 1873, Levi’s® invented the blue jean. 146 years later, we’re celebrating with the jean that started it all. Which is why Levi’s invites us all to be collaborators and your turn to put your own mark on the Levi’s 501. Go ahead and make your 501 jeans uniquely yours. These aren’t your mom and dad’s 501s anymore. It’s your time to make a statement.


Levi’s celebrates the 146th anniversary of the birth of the first jeans ever. To mark this day, we have given the most stylish and artistic content creators from fashion, music and the visual arts free rein to get personal and creative on their 501s. You can see their customized jeans on display at the SM Makati Levi’s Tailor Shop on May 18 to 30 and let them inspire you to make your own mark on your Levi’s 501.

May is a great month to get your own pair of Levi’s 501. Get three free customization services when you buy a pair of Levi’s 501 (a minimum spend of P3,500) on May 25-26 at the Levi’s SM Makati Tailor Shop. If you drop by any Levi’s Store on 501 Day — May 20, you get 501 pesos off your Levi’s 501 purchase.

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