Hennessy, the world’s leading cognac house, is celebrating its global marketing partnership with the National Basketball Association (NBA) by launching, “Without Your Spirit, It’s Only A Game,” a campaign to recognize basketball and fine cognac enthusiasts.
The collaboration honors fans and their unwavering passion, emphasizing that basketball is more than a sport – it is a collective celebration of talent, culture, and spirit. Hennessy brings together individuals who push their limits with talent, passion, culture, and spirit, amplifying the energy both on and off the court. Drawing from the roots and ethos of basketball, the brand explores fresh designs through color, structure, and material, resulting in the vibrant and captivating “Hennessy x NBA 2024 Limited Edition Series.”
Inspired by the streets where basketball began, Hennessy celebrates the culture born on the court, from concrete to hardwood floor. Every passionate fan that brings their spirit to the NBA turns it into more than just a game. As a toast to the game we all love, Hennessy commemorates this marketing partnership with the new Hennessy x NBA Very Special Limited Edition Bottle.
To celebrate Hennessy’s continued marketing partnership with the NBA, Hennessy has collaborated with Mitchell & Ness to celebrate the lifestyle and culture of the NBA. Both iconic brands have come together for the ‘ultimate drop’ – a limited edition collection to mark their shared love of basketball culture on and off the court.
Hennessy x Mitchell & Ness pays homage to vibrant fan culture and previous fan-driven releases. The collection celebrates the passion and creativity off the court and encapsulates the cultural impact of basketball and Hennessy on fashion and streetwear.
The limited drop will be available globally starting June 11, 2024 on Mitchell & Ness e- boutique. Filipino NBA fans can access the collection at the Hennessy x NBA Pop-Up and NBA Store located in Mega Fashion Hall, SM Megamall and via NBAStore.com.ph, starting June 15, 2024 until supplies last. The capsule collection features four pieces including a hoodie, shorts, jersey, and belt bag, dropping in shades of gray with a lime green trim.
On June 15 to June 30, Hennessy will celebrate its marketing partnership with NBA in the Philippines via an immersive Pop Up experience at SM Megamall Fashion Hall. Throughout the Pop Up, guests can enjoy basketball-inspired activities, and specially crafted basketball-themed Hennessy cocktails. Guests can also purchase the “Hennessy Very Special x NBA Limited Edition” bottles and get exclusive access to the Hennessy x Mitchell & Ness capsule collection.
Look out for more announcements on upcoming events and how to be a part of this iconic partnership by visiting @hennessy on Instagram and searching through the official hashtags #HennessyxNBA #HennessyxMitchellandNess and #HennessyPH.